A Drive to Lead Generation Excellence in the Automotive Realm

Our client, a car dealership, wanted to increase their online visibility. They were looking for ways to enhance their advertising and achieve better results. To do this, they reached out to us for our expertise in digital marketing. In this case study, we’ll explore the difficulties they encountered, the solutions we applied, and the impressive outcomes we achieved together.

The Challenge:

The main goal for our client was to increase the number of leads and secure more booked appointments. With a monthly budget of around $12,000, they encountered issues with ads performance and optimizations. Our task was to address these problems and achieve significant results, setting up a strong base for successful lead generation.

Situation (February 2023):

In February 2023, the client allocated approximately $12,000 for their advertising efforts. This investment resulted in a substantial 2,360,000 ad impressions, with a click-through rate (CTR) of 0.68%. The average cost per click (CPC) was $0.75. The campaign achieved a conversion rate of 1.18%, which translated into 1,453 new leads. The cost per acquisition (CPA) for these leads was $8.35. Despite the high volume of impressions and leads, these metrics provided a solid starting point for further optimization and refinement of the advertising strategy.

Our approach:

To boost lead generation, we concentrated on improving essential aspects of our client’s online presence. We started by enhancing the website to provide a better user experience.

Next, we refreshed the ad copy and visuals to more accurately represent the brand and draw in potential leads. We broadened our targeting strategy from solely focusing on car enthusiasts to also reaching people interested in vehicle-related topics.

By adhering to Google’s best practices, we fine-tuned all their campaigns. This comprehensive approach not only resolved existing issues but also established a clear and effective lead generation campaign, setting the stage for ongoing growth.

Results (September 2023):

In September 2023, we saw notable improvements in our results. We increased the ad spending to $19,000, which led to nearly 5,000,000 impressions, though the click-through rate (CTR) slightly dipped to 0.52%. The average cost per click (CPC) rose to $0.88. Despite some less favorable metrics, we successfully boosted the conversion rate to 1.86%. Over the course of the month, we achieved more than 3,000 conversions, with a strong cost per acquisition (CPA) of $6.29.

Key Takeaways:

Our success highlights the need to carefully refine important aspects of our ads, such as strategy, text, visuals, keywords, and landing pages. This case demonstrates that with a great product and smart marketing, significant results can be achieved.

“Working with Evgeni and his team has made a huge difference for our business. Their skills in using Google Ads have not only boosted the number of leads we get but also greatly improved their quality. Their thoughtful strategies and constant tweaks have proven their dedication to achieving real results. We’re grateful for their hard work, which has greatly improved our lead generation. We highly recommend them!” – Mike R. / Owner

Our partnership resulted in significant improvements in the client’s campaign performance, demonstrating the crucial role of a well-rounded optimization strategy. We tackled several challenges and meticulously refined various components of the campaigns, including ad copy, targeting, and user experience.

This comprehensive approach not only enhanced the effectiveness of their advertising efforts but also expanded their reach significantly. As a result, the client experienced a substantial boost in both lead generation and the number of booked appointments. The successful outcomes underscore the value of strategic planning and ongoing optimization in achieving remarkable results.