Achieving over 5X ROAS in 3 months: Scaling Home Appliances Business Google Ads
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Our client, a home appliance retailer in Bulgaria, wanted to improve their online marketing by adding Google Ads to boost sales, along with their ongoing Facebook efforts. They relied on our expertise to handle the challenges of online advertising. This case study describes the problems we encountered, the steps we took, and the impressive results we achieved together.
The client is competing with larger, more established companies that have big marketing budgets. We started with a Google Ads budget of about 5000 lv. Their goal was not just to compete well in the market but also to significantly boost their revenue. The main problem was the lack of event tracking on their website, so they had no insights into the customer journey. Our task was to solve these issues and deliver excellent results.
This Google Ads account was started from scratch, giving us a fresh start without any previous data to guide our strategy. We used this opportunity to apply the best practices in the industry, specifically tailored to the home appliance sector. Our approach focused on carefully targeting the most relevant customer segments, increasing our chances of attracting high-quality traffic and ensuring successful purchases through well-chosen ad placements and keyword strategies.
To further boost revenue, we made significant improvements to the client’s online presence. This included fixing tracking issues on the website and optimizing the user experience for smoother customer journeys. We concentrated on the most profitable product categories, using insights from their successful Facebook campaigns.
By using Google’s advanced automation and AI tools, we fine-tuned our targeting to reach the audiences most likely to convert. We continuously optimized our ad copy, visuals, and keywords to keep engagement high and stay relevant. This comprehensive and proactive strategy not only addressed the initial challenges but also created a strong foundation for ongoing growth and significant business success.
Between April and June 2024, the campaign achieved excellent results with nearly 750,000 impressions, showing a wide reach for the ads. The click-through rate (CTR) was 7.67%, indicating strong user engagement. The conversion rate was 1.24%, reflecting a good performance in turning clicks into conversions.
The cost per click (CPC) was 0.25 lv, and the cost per acquisition (CPA) was 20.12 lv, demonstrating the cost-effectiveness of our efforts. The return on ad spend (ROAS) reached an impressive 5.16, meaning that for every 1 lv spent, 5.16 lv in revenue was generated. The campaigns ultimately brought in 71,391 lv in revenue from a total ad spend of 13,832 lv.
Our successful efforts highlighted the crucial importance of thorough optimization across all aspects of the marketing efforts. By enhancing our strategies, optimizing ad copy, visual elements, keyword targeting, and landing page design, we demonstrated how effectively coordinating these components can drive significant business success. This case study shows that with a strong focus on quality and a well-organized marketing plan, businesses can achieve substantial and measurable outcomes.
Our skillful application of Google Ads empowered the client to thrive in a highly competitive market, leading to significant revenue growth and an impressive return on investment. By carefully analyzing the market landscape and strategically targeting the most relevant customer segments, we were able to craft a campaign that not only stood out but also delivered exceptional performance. This success story demonstrates the power of well-planned digital marketing strategies in achieving groundbreaking results, proving that with the right approach, businesses can excel even in the most challenging environments.
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