Achieving over 5X ROAS in 3 months: Scaling Home Appliances Business Google Ads
Introducing our client, a pilot academy seeking to soar to new heights in online visibility. With a keen desire to enhance their promotional strategies and achieve optimal outcomes, they decided to harness our proficiency in navigating the complexities of the digital landscape. This case study explores the hurdles encountered, the strategic measures undertaken, and the outstanding results achieved through our joint endeavors.
The primary goal for our client was to amplify lead generation and secure booked appointments. Operating within a monthly budget of approximately $13,000, they faced challenges with marketing lead costs and poor conversion rates. Our mission was clear: overcome these obstacles and drive transformative results, ensuring a robust foundation for lead generation success.
In December 2022, our client, the pilot academy, invested approximately $13,000 in ads, yielding lackluster outcomes. Despite garnering 209,000 impressions, the click-through rate (CTR) was a modest 3.24%, accompanied by an elevated average cost per click (CPC) of $2.02. The conversion rate, at 3.88%, resulted in the acquisition of 247 leads, but at a relatively high cost per acquisition (CPA) of $54.20.
In our quest to boost lead generation, we streamlined our client’s online presence. We started by refining the website and fixing tracking code issues for a smoother user experience. Targeted improvements to ad copy ensured alignment with the brand identity, expanding our reach to a broader audience. Following Google’s best practices, we optimized every campaign. This comprehensive approach not only addressed challenges but also set the stage for a straightforward and effective lead generation campaign, ready to drive sustainable growth for the pilot academy.
In June 2023, our efforts led to significant improvements. With an increased ad spending of $17,000, we achieved nearly 700,000 impressions, albeit with a slightly lower click-through rate (CTR) of 1.78%. The average cost per click (CPC) decreased to $1.34. The conversion rate skyrocketed to an impressive 19.60%, resulting in over 2,380 conversions within the month. Notably, the cost per acquisition (CPA) reached a commendable $6.82, showcasing the effectiveness of our enhanced strategies in driving quality leads for the pilot academy.
the conversion rate to 1.86%. Within a month, we achieved over 3,000 conversions, with a commendable cost per acquisition (CPA) of $6.29.
We maintained a cost per click (CPC) of 0.23 lv and a cost per acquisition (CPA) of 18.16 lv. The return on ad spend (ROAS) was an impressive 8.13, showing that for every 1 lv spent, we generated 8.03 lv in revenue. Overall, the campaign resulted in 190,950 lv. in revenue from an ad spend of 23,487 lv.
Our collaborative success underscores the pivotal role of meticulous optimization across key elements like ad copy, creative assets, targeted keywords, and landing pages. This dynamic approach, combined with a top-notch product and strategic marketing, showcased substantial achievements.
In summary, our partnership yielded noteworthy improvements in campaign performance, highlighting the impact of a comprehensive optimization strategy. By addressing challenges and refining various aspects, the client expanded their advertising reach and witnessed a substantial upswing in lead generation and confirmed appointments.
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