Our client, a newly established business specializing in high-quality phone protection cases, was looking to make their mark in the competitive accessories market. Having just launched their online store, they partnered with us to start their first-ever ad campaigns on Facebook. This case study details how we helped them scale their revenue and achieve an impressive ROAS in a short time.
As a new business, the client had no historical advertising data or brand recognition to leverage. They needed to generate immediate sales while keeping costs low to maximize profitability. Additionally, entering a competitive niche like phone protection cases required a strategic approach to stand out and engage potential buyers effectively.
To help the client establish a strong foundation for their advertising efforts, we began by identifying and targeting the right audience. We focused on first-time phone case buyers and those who had recently purchased new phones, using demographic insights, interest-based targeting, and retargeting strategies. Next, we designed visually engaging ad creatives that showcased the durability and sleek design of the phone cases, emphasizing their value for money and appealing to the target audience.
As this was the client’s first-ever ad campaign, we closely monitored performance on a daily basis. This allowed us to make real-time adjustments to optimize ad placements, budgets, and targeting. Simultaneously, we worked on enhancing the client’s website and checkout process to provide a seamless and user-friendly experience, minimizing friction and reducing cart abandonment. This holistic approach ensured that every click had the highest possible chance of converting into a sale.
Over the four-month period from July to October 2024, the campaign achieved exceptional results. With a total ad spend of €610.84, the ads generated over 100,000 impressions and 10,340 clicks, resulting in a click-through rate (CTR) of 2.13%. The average cost per click (CPC) was just €0.06, reflecting the cost-effectiveness of the campaign.
These efforts led to 346 completed purchases, with a cost per purchase of only €1.77. In total, the campaign generated €6,139.44 in revenue, delivering an impressive return on ad spend (ROAS) of 10.05. For every €1 spent, the client earned €10.05 in revenue, demonstrating the effectiveness of the strategy in driving both sales and profitability.
This campaign highlighted the potential of launching a new business with a well-executed ad strategy. By focusing on precision targeting, compelling creatives, and efficient budget management, we helped the client achieve significant revenue growth and a remarkable ROAS in a highly competitive market.
In just four months, we transformed a new business’s entry into the market with a strategic, data-driven approach to Facebook Ads. The results speak for themselves, demonstrating how even a small initial budget can generate extraordinary returns when paired with the right strategy. This case study underscores the power of combining expertise with innovative ad tactics to drive rapid and sustainable business growth.
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